FOR
IMMEDIATE RELEASE:
NORTHPORT
PARTNERS WITH ONTARIO OUT OF DOORS TORONTO, Canada – GPS software manufacturer Northport Systems Inc., and Ontario OUT OF DOORS magazine, a premier Canadian outdoor sport enthusiast publication, announced today the launch of a joint project to GPS-enable the magazine through a unique interactive website. Based on Northport Systems’ new Fugawi Touratel (www.touratel.com) web map platform, Ontario OUT OF DOORS readers will be able to view locations from the magazine’s travel stories on a new interactive Map Centre located on the publication’s website: www.ontariooutofdoors.com/mapcentre. The Map Centre is sponsored by Radioworld.ca, a respected Canadian GPS retailer. Designed to provide readers with significantly enhanced detail compared with traditional publication formats, travel stories from the Ontario OUT OF DOORS print edition will be available on the magazine’s website, and referenced locations and destinations can be plotted on the official Canadian Government topographic maps or Google Map™ imagery at the click of a button. Whether preparing for a hunting excursion in the back woods, researching a 4WD vehicle trail, or simply looking for a scenic drive through the countryside, the Map Centre is a perfect planning solution. Locations can be downloaded for use in Northport’s Fugawi Global Navigator software for PC or Windows Mobile PDAs, or used with a reader’s preferred trip planning software via a standard GPX format. Outdoor enthusiasts can also upload the locations from the website into their choice of a Garmin, Lowrance or Humminbird GPS handhelds or chart plotters. Readers without compatible GPS software and electronics can print paper map copies of the areas they are researching. “The new Ontario OUT OF DOORS Map Centre provides our readers with access to our premium travel information, at no cost,” said Alison de Groot, Publisher of Ontario OUT OF DOORS magazine. “We are excited to have developed this service in partnership with Northport Systems, the leader in GPS mapping and navigation software for outdoor recreation.” “We have been investing significantly in new Web 2.0 technology which will allow us to deploy more useful map-based products through the internet,” said Robin Martel, President of Northport Systems. Our partnership with Rogers Media to develop an Ontario OUT OF DOORS map-based website is one of our first products to leverage our new technology. We are proud to be working with such a well-respected outdoor magazine.” Ontario OUT OF DOORS has further enhanced the value of the Map Centre website by including user forums in which users can upload their own personal stories and photos, share hunting and fishing advice, and even ask questions about GPS receivers and chart plotters. Pro staff at Radioworld will quickly answer all reader’s GPS questions. Availability: -30-
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